Position Overview:
We are looking for a results-driven Digital Marketing Strategist to join our team. The ideal candidate will have a minimum of 2 years of hands-on experience in developing and implementing SEO and SMM strategies, as well as managing online advertising campaigns on platforms such as Google Ads and Facebook Ads. The candidate should have a proven track record of driving measurable results and improving organic search rankings, website traffic, and social media engagement.
Key Responsibilities:
‣ Develop and execute comprehensive SEO strategies to improve organic search rankings and drive qualified traffic to our website.
‣ Create and implement effective SMM strategies to increase brand awareness, engagement, and followers across various social media platforms.
‣ Manage and optimize online advertising campaigns on Google Ads and Facebook Ads to drive conversions and achieve business objectives.
‣ Conduct keyword research, competitive analysis, and performance tracking to continually improve SEO and advertising campaigns.
‣ Generate insightful reports and analytics to track campaign performance, identify trends, and make data-driven decisions.
‣ Stay updated on industry trends, algorithm changes, and best practices in SEO, SMM, and online advertising.
Requirements:
‣ Bachelor’s degree in Marketing, Communications, or a related field.
‣ Minimum of 2 years of experience in digital marketing with a focus on SEO, SMM, and online advertising.
‣ Proven track record of improving organic search rankings, website traffic, and social media engagement.
‣ Experience managing and optimizing online advertising campaigns on Google Ads and Facebook Ads.
‣ Strong analytical skills with the ability to interpret data, generate insights, and optimize campaign performance.
‣ Excellent communication skills with the ability to collaborate effectively with cross-functional teams.
‣ Self-motivated and proactive with a passion for staying updated on industry trends and best practices.
